An emerging recession, rising interest rates, economic and political turmoil, workday demands… adults have tons of daily stressors that weigh heavy on their minds! An astonishing 76% of American adults say they have experienced impacts due to stress in the prior month, including headaches (38%), fatigue (35%), feeling nervous or anxious (34%), and/or feeling depressed or sad (33%).
This is a sobering statistic, demonstrating the need for adults to decompress and alleviate stress. In recent years, the beverage industry has been doing its part in providing ways to unwind and put consumers at ease in the rising production and popularity of CBD drinks.
What is CBD?
CBD is extracted from the cannabis sativa plant in oil form and mixed with hemp seed oil for consumption. When ingested, CBD sends signals between cells to help regulate movement, mood and homeostasis.
Consumer perception of CBD has shifted dramatically over the past several years - once a product with a bad rap to one with several agreed-upon advantages. CBD benefits include:
Lessened anxiety and depression
Relief of aches and pains
Manageable stress levels
Try It Out!
Sit back and relax with a few added drops of CBD oil to some of our light, refreshing and citrusy craft beverages!
Watermelon Lemon Mint Agua Fresca
Watermelon (36 mL)
Lemonade (5 mL)
Mint (2 mL)
Lime (14 mL)
Water (298 mL)
CBD (10 mL)
Or add to our sweet and creamy Matcha Latte!
Jasmine green tea (28 mL)
Non-dairy creamer (36 mL)
Matcha (34 mL)
Water (238 mL)
CBD (10 mL)
With the CBD beverage market expected to reach a valuation of $46.3 billion by 2032, restaurant operators need to look into ways of infusing this popular beverage into their menu offerings near the forefront of this trend. Consumers who are looking for a quick bite to eat to carry on with their busy day are especially interested in a beverage that takes the edge off in a non-intoxicating but surely effective way. While CBD drinks and supplements promote calmness and relaxation, the market ironically isn’t easing up anytime soon.